Closed – Wordfest 2015 Marketing Summer Internship
Wordfest Marketing Summer Internship
Job Description:
The successful candidate will be responsible for a wide range of marketing and communications functions including ad sales, event planning, copywriting, promotions and target marketing. The Marketing Assistant must be flexible, proactive, detail-oriented and comfortable in a fast-paced environment.
Who should apply?
Due to public funding criteria established for this opportunity, this position is available only to students returning to school in the fall semester and who are Canadian citizens or permanent residents of Canada. Applicant must be a full-time student during the 2014-2015 academic year, and must intend to return to school on a full-time basis in 2015-2016.
Responsibilities:
Advertising Sales
- • Research and identify prospects in the Calgary market and secure ad sales for Wordfest’s 64-page Festival Guide and other advertising opportunities through Wordfest
- • Pitch benefits of advertising in the Festival Guide to new and returning clients; explain pricing, complete sales and prepare invoices
- • Track sales against available space in the Festival Guide and fundraising target.
- • Follow up on invoice payment and deadlines for submitting ad files and creative.
Event Planning
- • Management and coordination of Wordfest Media Launch Party
- • Management and coordination of Wordfest presence at community festivals
- • Assist staff with data entry and analysis related to Festival events and artists
Promotions
- • Maintain the Festival’s social media feeds (e.g. Twitter, Facebook, Instagram, Pinterest and others)
- • Coordinate and implement distribution strategy for marketing materials
- • Design target marketing campaigns and promotions for special interest groups
- • Identify retail promotional opportunities
- • Coordinate promotion of Wordfest at community events
Target Marketing
- • Create and implement target marketing strategy
- • Update and maintain media contact lists and databases Copywriting and Editing
- • Writing articles for Wordfest’s monthly e-newsletter and website as needed
Copywriting and Editing
- • Writing articles for Wordfest’s monthly e-newsletter and website as needed
- • Copywriting and editing of electronic and print marketing materials
Qualifications:
The candidate should be a post-secondary student with an interest and/or concentration in marketing, communications, event management, public relations and/or journalism. The candidate should have:
- • Strong organizational skills
- • Excellent writing and editing skills
- • Flexibility and willingness to jump in
- • Excellent oral communication skills
- • Comfortable working in Microsoft Office, knowledge of Adobe Creative Suite an asset
Supervision: This position is under the direct supervision of the Communications Coordinator. The Marketing Assistant receives ongoing training, feedback and performance reviews.
Contract term: May 1 to August 29, 2014 (subject to change). Salary: $12 /hr @ 40 hours / week.
Submit a cover letter and resume no later than Monday, April 20, 2015, in PDF format via email to Everett Wilson, Wordfest Communications Coordinator, at ewilson@wordfest.com.
Please note that this position is contingent upon funding and available only to students returning to school in the fall semester. Applicant must be a full-time student during the 2014-2015 academic year, and must intend to return to school on a full-time basis in 2015-2016.
The 20th annual Wordfest runs from October 13 to 18, 2015, and brings over 75 writers from around the world in contact with 15,000 readers. Wordfest is an equal opportunity employer.
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