Salimah Kassam holds a unique space as both an artist and an analyst. Early in her career, Kassam merged her passion for theatre and education as a drama teacher and curriculum developer for NGOs in East Africa and Asia. Upon returning to Calgary, she joined the social profit agency Momentum where she immersed herself, during her five-year tenure, in the areas of community economic development, social finance and behavioural economics. She has since completed a Masters Degree at the School of Public Policy at the University of Calgary. Currently, she is the Manager of Financial Empowerment for the United Way Calgary and Area.