SOLD OUT – Wordfest presents Terry O’Reilly – $25
Thursday, February 23, 2017, @ 7pm
DJD Dance Centre
111 12th Avenue SE, Calgary
$25 Adults / $22 Seniors and Students
For over a decade on CBC Radio, Terry O’Reilly has covered countless marketing topics, from the origins of modern marketing to how the advertising industry invented the happy housewife. Following his bestselling, Age of Persuasion, in This I Know: Marketing Lessons from Under The Influence O’Reilly tackles the question: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for the hit CBC Radio series, Under the Influence, O’Reilly delivers all the answers they — and anyone with something to sell — ever wanted to know.
This event features an on-stage interview, audience Q&A and book signing. Books by Terry O’Reilly will be available for purchase at the venue after the event. Hosted by Patricia Derbyshire, Chair – Entrepreneurship, Marketing & Social Innovation at Mount Royal University.
About Terry O’Reilly
Terry O’Reilly has created advertising campaigns for some of the top brands in Canada, including Labatt, Molson, Tim Hortons, Volkswagon, and the Hudson’s Bay Co. He was a co-founder of Pirate Radio and Television in Toronto and New York, and with Mike Tennant created the CBC Radio series O’Reilly on Advertising and The Age of Persuasion. He is currently the host of the CBC Radio One/Sirius Satellite/WBEZ Chicago Radio Program Under the Influence which was chosen by ITunes as “Best New Podcast of 2011” and one of the Best Podcasts of 2015.Buy Tickets