Advertise in the 2017 Program Guide

There’s something for everyone at Wordfest, which is why you won’t want to pass on this opportunity to bring your message to our growing circles of enthusiastic fans. We’re here to help deliver the maximum Wordy Goodness for your advertising dollar, and here’s how we’ll do it:


Our 68-page Festival Guide is a full-colour, high-gloss keepsake and promotional piece profiling all 80+ artists and books appearing in dozens of Wordfest events from October 10 to 15, 2017. This year’s edition features a stitched-in “At a Glance” schedule and customizable Festival planner, giving patrons even more reasons to keep their guide close at hand. To meet growing demand and after all copies were picked up last year, Wordfest has increased its 2017 circulation by 25% to 15,000 copies. The Program Guide hits display stands at all 18 branches of the Calgary Public Library and 300+ high traffic locations in Calgary, Airdrie, Cochrane, Okotoks and Banff, coordinated in partnership with City Palate Magazine. Our distribution plan also includes a paid social media campaign, encouraging traffic to the brick-and-mortar locations of our advertising partners where visitors can check out their wares and pick up a Program Guide.

With a CPM (standard cost per thousand impressions) as low as $22, advertising with Wordfest is an affordable and targeted promotional opportunity for businesses looking to broaden their reach in the city while championing an arts organization that’s defining the new Calgary.

View Ad Rates PDF
Or contact Logan Peters for more information